City Logos

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Brand Guidelines

The City of Sunnyvale’s Brand Guidelines and Writing Style Guidelines contain the standards for using the City’s logo, and designing, writing and producing materials for, or related to, the City. Following the guidelines – which discuss best practices in logo usage, design, imagery, color, typography and content– helps ensure a cohesive and positive impression of our organization and services.

Logos

Use of the City’s logo is reserved for the City only, except when permitted by the City’s Communications Officer (e.g., official partnerships and sponsorships). The City logo must not be altered in any way or used without permission to imply endorsement of any organization or service.

The City of Sunnyvale logo is available in both vertical and horizontal versions – called lockups – to accommodate various layout and space requirements. The logo is also available in specific colors and positive and reverse formats to ensure the logo displays well in all applications, such as print, digital and embroidery. Always use the logo in accordance with the Brand Guidelines to ensure you select the most appropriate version and file format to meet your requirements.

Selecting the Correct Sunnyvale Logo

Background Considerations

Important: Always ensure the logo symbol’s central sunburst area is lighter than the symbol itself. The reverse version of the logo should be used on medium- or dark-colored backgrounds.

Incorrect use of positive logo on a dark background

Correct use of reverse logo on a dark background

Contact

If you have questions about the logo or need a file format not listed here (e.g., .eps, .dst for embroidery), email the City’s Communications Officer or call 408-730-7535.

Logos	File Formats for Download (All Files are 300 dpi RGB)
	Primary logo - Positive 2-color vertical logo (green and gray) Transparent PNG JPG
	Primary logo - Positive 2-color horizontal logo (green and gray) Transparent PNG JPG
	Positive 1-color vertical logo (all-black) Transparent PNG JPG
	Positive 1-color vertical logo (gray) Transparent PNG JPG
	Positive 1-color horizontal logo (all-black) Transparent PNG JPG
	Positive 1-color horizontal logo (gray) Transparent PNG JPG
	Primary logo - Reverse 1-color vertical logo (green and white) Transparent PNG
	Primary logo - Reverse 2-color horizontal logo (green and white) Transparent PNG
	Reverse 1-color black vertical logo (black and white) Transparent PNG
	Reverse 1-color black horizontal logo (black and white) Transparent PNG

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